What’s in a logo? Why is it important? And why has Concepcion Design gone through all these logo variations in such a short period of time?
First off, your logo goes on everything – business cards, invoices, and your Web site. It helps define your company and the work you do. Now, I’m not saying I don’t like the older ones – I do, but as the business changed, so did the company’s image.
I always liked the original CDesign logo that I created back in 2003. It’s simple, clean and elegant. It worked well for quite some time, but that was when I was doing much more video production and editing, and far less Web.
As time went by, the company became much more focused on Web site design and development, and the part of the company I needed to promote most was design. It needed something edgier, a little fresher, newer, and something that had a youthful style. So in 2007, I replaced the original logo with the 2007 version.
I’m a big fan of the 2007 font, but to be honest, it needed some work. First of all the spacing was all wrong – the letters are too far apart. I felt very limited to the colors I had chosen. It also proved to be more difficult to work into Web sites, e-mail signatures, invoices, and proposals. In those cases, it felt very amateur. The Concepcion Design Web site too, had its limitations. I needed to fix it, especially the Web site, as I found myself not wanting to direct potential clients to the site.
Over the past few years, I tried a few other logos. Some were pretty close to becoming the real thing, but I just couldn’t walk away completely from the look and feel I had created back in 2007. There was something nice about it. So rather than to abandon it completely, I decided to “grow it up” a little.
So here in 2009, I kept what was working and threw out what wasn’t. The cd part of is a little tighter, with the same font, but this time whited out on a rectangular background that is intended to be color-agnostic (though teal will always be the primary color). The words concepcion design remain lowercase, but the font has been changed to something cleaner and more versatile.
These are just my thoughts. Let me know what you’re thinking.